Welcome to Safi!

My journey with jewelry began back in 2010 when my parents signed me up for a jewelry-making class. I still remember the feeling of holding those tiny tools for the first time, how calming and fulfilling it felt to create something beautiful with my hands. That sense of connection to craft has stayed with me ever since.

Over the years, I’ve returned to jewelry-making again and again. This year (2025), I finally stopped treating it like a side note and gave it the space it deserves, alongside my full-time job. Safi was born out of that decision - a commitment to doing what I love.

I created Safi because I believe jewelry should feel personal. It should reflect who you are: your colors, your moods, your story. Every piece is designed with that in mind: to bring joy, to add something special to the everyday and to last. Each item is thoughtfully handcrafted using quality materials. I care deeply about durability and comfort, but also about how a piece makes you feel when you wear it.

Safi’s story officially began in 2025, but in many ways, it’s been unfolding for years. I’m so excited to keep building this with you. Thank you for being part of it.

- E